Tuesday, September 14, 2010

Shanghai, the New Platform of Christian Dior Cruise

Christian Dior is leaning more and more in China market. on May 15, Shanghai witnessed the carnival of Christian Dior. Numberous gorgeous supermodels in the whole Dior outfit, Stunned Shanghai strongly. The show coincided with the reopening of Dior’s revamped boutique in luxury shopping mall Plaza 66 and the inauguration of a retrospective exhibition. This is really the moment for Dior.

Compared with the long-standing adversary Louis Vuitton, Chanel and Gucci, all of whom spare no effort to display their new jobs with obvious hint of appealing to Chinese during the period of 2010 Shanghai World Expo, Dior would rather be the constant executor of French flavour. As John Galliano,the Dior senior puts, " I know I'm with Chinese friends, but I don't think it necessary to convey the theme of Dior with the exaggerated exhibition of Chinese-inspired Dior works. Dior is the French Dior, Chinese would also be impressed with the savoir faire of France."
When asked regarding why Dior would choose Shanghai as a significant platform of Dior Cruise 2011, Galliano can't wait to release his confidence in China market, interestingly similar to the remarks by other big brands like Louis Vuitton, Galliano claims proudly that price is not a problem.

Moreover, Galliano comments that Shanghai ladies in many ways resemble French ladies. "I like the smart Shanghai women who are inborn with the talent of combining tradition and innovation.

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